Writing Outwardly: Instacart
Visit Instacart.com
Instacart is a good example of writing outwardly for web writing because its a site made specifically for the user. It contains many benefits to make grocery shopping easier using delivery services from popular grocery chains around the country. This site puts its user first because it is a service website/app.
Don't Bury The Lead: Factor Meals
Visit FactorMeals.com
Factor Meals contains examples of not burying the lead by getting straight to the point of what their service provides and what to expect from a consumer standpoint. They use bold headings and little text to explain their products swiftly to retain the average attention span. Their website is also very simple and to the point.
Don't Say Too Much: Apple
Visit Apple.com
Apple's website is very simplistic and mostly contains pictures with very little text. This is mostly due to Apple's reputation and reliability but their pictures also explain a lot about what to expect for each product. It also garners hype around the product and can entice people to buy a new device.
Make Strong Calls To Action: Help Scout
Visit HelpScout.com
Help Scout has prominent buttons to sign up or get a free demo easily on their front page. Their call to action is also relatively strong and alluring from a consumer standpoint. Bold fonts and colors are used to grab your attention and direct you to signing up with them.